Hands-free breast pump
Philips AVENT, a sub-brand of Royal Philips, has been a leading company in baby products for over 30 years. One of their products is the double electric breast pump. They have noticed that many users in the United States of America use the breast pump at work, after a relatively short maternity leave. Most of these users are looking for a way to be able to work while expressing, which is something Philips AVENT does not offer at the moment. In this project, the different possibilities for a solution have been researched for Philips AVENT to enable women to express hands-free. Within the project, research into user requirements and the market has been conducted to come up with a fitting design for Philips AVENT.
Several methods have been used to gather insight in the user needs. For instance, an upcoming way of testing using Facebook as a medium. Using Facebook enabled reaching the target user in America, while still getting a good insight in the latent needs. The test method is promising, but needs to be explored further before it can be used as a trustworthy research method. From the data gathered in the Facebook test, it was found that the user values discretion and efficiency over comfort. A solution that enables the user to express efficiently has been designed for Philips AVENT. The solution is an accessory to their current double electric breast pump. There is no need to alter the breast pump Philips AVENT has now, which allows for bringing the product to the market quickly.