Choices benefiting you and the planet
The "Bigger Life" application is all about making the green choices for the environment while emphasizing on the positive aspects instead of the negative ones. The application helps the user to make the best choices for themselves, saving time, money and effort. These things often go more hand in hand with a greener planet than people expect.
Based on user settings and preferences, we were able to suggest the best travel option to the user based on 4 factors: EmissionsTimeMoneyRisk of delay
This way we could show our users that the environmental friendly option could also be the most time efficient. Especially in cities, this is important to highlight.
To personalize the application even further, we needed to gather information from our users to optimize their personal experience. This way, we could determine which factors were more important to them. By including this into the algrotithm for advising routes, we would ensure users to keep using the Bigger Life app as a route planner.
The profile page allows users to choose the option that fits their lifestyle best. This way, the first route options presented to them are personalized. Below, users can select vehicles available to them, so that multi vehicle routes can be shown. For example, it might be faster to cycle to the train station than to take the bus.
Comparing the options is easy, for the route is shown efficiently next to the othter options.
SkillsService designLean startupCustomer journey
TeamAnne Cathrine SaaremLisa Frodadottir HaugenMartinus Ishoel